I hereby nominate Washington’s new tourism slogan not only the worst slogan ever, but the worst waste of government dollars ever.

It took them 18 months, wasting tourism promotion dollars along the way to come up with the new slogan: SayWA. That’s pronounced “say wahhh.”

Of course nobody, and I mean nobody likes it.

And here I thought Oregon’s new “we’re for dreamers” slogan was pretty lame.

If this is the best that Washington can do, imagine the list of rejected slogans, starting with “WA’s UUUUUUP!!!!!!!!”

Interestingly enough, a quick look at the official Washington tourism site and doing a search for “SayWA” reveals a lot of broken links. The main page also no longer mentions “SayWA,” which it did a day ago. It took public outcry to make the geniuses that thought of it realize it was f***ing stupid? You’d think they would have assembled a focus group or two.

If they decide to stick with “SayWA” as their slogan, maybe we can change ours to outdo them. The new Oregon slogan could be “ORgasm.”

This entry was posted on Saturday, March 18th, 2006 at 11:11 am by Michael G. and is filed under Northwest. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.